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Oct, 2017

PWLS Announces Partnership with Pastry, Vida Shoes as Official Provider of Dance Footwear

Langhorne, PA and New York, NY - Pop Warner and Vida Shoes International Inc., a global leader in the footwear industry, this week announced that the Vida Shoes International dancewear brand Pastry is the Official Dance Footwear Partner of Pop Warner Little Scholars.

Pastry will be the official supplier of footwear for the dance program, and Pop Warner Little Scholars is excited to announce this development as it continues to strengthen its commitment to its dance program. Pastry will serve as a sponsor during the Super Bowl and National Cheer & Dance Championships, as well as at the Scholar Athlete Awards Banquet and event.

Pastry has garnered recognition in the dance industry for innovative designs and its commitment to developing athletic and fashion footwear that caters to the unique performance needs of dancers, dance teams and coaches.

“We are excited to encourage participation in the discipline of dance while advancing Pop Warner’s agenda of emphasizing competition in a fun and safe atmosphere,” said Lawrence Arin, vice president and general manager of Vida Shoes International Athletics Division. “Pop Warner’s focus on academics and character development for youth align with Pastry’s core value of inclusiveness for everyone who wants to participate in dance.”

“Pop Warner is excited to partner with Vida and the Pastry brand, which is a leader in providing quality footwear to dancers,” said Jon Butler, executive director of Pop Warner Little Scholars. “We are proud to work with an organization that is equally committed to our values, mission and the success of our young athletes.”

Founded in 1929 and headquartered in Langhorne, PA, Pop Warner Little Scholars is the nation’s oldest youth football, cheerleading and dance organization and the only youth sports organization that emphasizes academics as a prerequisite for participation. Pop Warner participants enjoy the opportunity to learn and compete in their sports in an atmosphere that emphasizes fun, safety, academics and character. For more information on Pop Warner and its programs visit or follow Pop Warner on Twitter @Pop_Warner, Facebook @PopWarnerLittleScholars, Instagram @popwarnerlittlescholars and Snap @popwarner1929.

Since 1973, Vida Shoes International Inc. has been committed to becoming a global leader in the footwear industry. The company is dedicated to designing, producing and marketing quality branded footwear utilizing its expansive international resource network. Vida’s know how stems from the diversity of the 16 brands it operates across multiple distribution channels in the footwear trade.

Pastry is an athletic and dance footwear brand and wholly owned subsidiary of Vida Shoes International. The brand is committed to the development of best in class on-trend athletic footwear designed for professional and amateur dance teams and studios. Pastry is proud to be an Official Youth Development Partner of Pop Warner Little Scholars. To learn more, visit, or follow Pastry on Instagram @lovepastry.


Pop Warner Little Scholars

586 Middletown Blvd., Suite C-100
Langhorne, Pennsylvania 19047

Phone: 215-752-2691
Fax: 215-752-2879

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