To help you promote and grow your Pop Warner region or league, we’ve created several assets to use in your marketing and communications with prospects. Whether it is through email or social media, we ask that you drive your audience (prospective leagues or associations) to the new landing page, where prospects will be provided more information about Pop Warner and, if interested in having a conversation about joining, asked to fill out a simple form.
There is a toolbox located in Dropbox and Google Drive for you to access.
Landing Page
This web page serves as the central location where you can drive all prospects. We encourage you to link to this page in your email communications with prospects, as well as in any social media posts. In addition to the new brand video and some basic Pop Warner information, the page includes a form where prospects can share their contact information, including the region in which they operate. www.popwarner.com/joinus
Social Post Graphics
We suggest utilizing your regional and/or leagues social media channels as a way to communicate and promote Pop Warner. We have created new social graphics that you can use on your pages. We would like to maintain this style across all regions but we can help localize in language and image.
Social Post Copy
The following are examples of post language you can use to accompany the above social graphics. Obviously, you are free to create your own.
Brand Video
We’ve created a brand essence video that promotes Pop Warner. You can use this video a few different ways: in social posts, email or on your web pages. You can use a link or download from Dropbox and embed the video in your social media, which is recommended.
Brochure
We’ve created a brochure that provides basic information about Pop Warner regarding safety, scholars and admin/coaching support. It also contains a Q&A that answers common questions asked by prospects.
