Pop Warner-Youth Football-Youth Cheer

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4

Sep, 2025

Pop Warner and Riddell Expand Longstanding Partnership

Pop Warner Little Scholars, Inc., the nation’s leading youth football and cheer organization for nearly a century, and Riddell, the industry leader in football helmet technology and sports protection innovation, today announced their partnership renewal. The new three-year agreement continues the relationship between two of football’s most recognized brands and the joint commitment to improving youth football and the experience it provides for young athletes and their communities.

As the “Exclusive Protective Equipment and Reconditioning Provider of Pop Warner,” Riddell will continue to provide Pop Warner programs with a comprehensive range of products and services including new football helmets, shoulder pads, and accessories, along with reconditioning and equipment-fitting services. Through its strategic distribution relationship with GameBreaker, Riddell is also delivering advanced soft-shell, non-contact headgear and accessories to support Pop Warner’s rapidly growing flag football programs.

“Our partnership with Riddell reinforces our promise to create the best environment possible for young athletes to learn and love the game of football,” said Steve Strawbridge, President and CEO of Pop Warner Little Scholars. “By working with an industry leader like Riddell, we can give our athletes, coaches, and parents peace of mind, allowing the focus to remain on development, sportsmanship, and fun.”

“Riddell is proud to serve as a proven and trusted resource for athletes, coaches, and programs at all levels of the game,” said Michael Oller, Executive Vice President of Revenue and Customers Experience at Riddell. “Our continued partnership with Pop Warner underscores Riddell’s commitment to youth football at the foundational levels of the sport – both tackle and flag – by delivering industry-leading helmet technology and protective products that ensure the next generation of players can participate in the game with confidence that their gear will deliver for them.”

As part of the partnership, Riddell will again contribute to Pop Warner’s Protective Equipment Grant program, which identifies member Leagues and Associations that qualify for needs-based grants from the company, helping to facilitate access to new gear.

Riddell also remains a valued supporter of the Pop Warner Super Bowl and National Championships, including serving as a Participating Sponsor of the Pop Warner National Cheer & Dance Championships. This year’s National Championship week will be December 6-13 in Charlotte, North Carolina.

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News Detail

4

Sep, 2025

Pop Warner and Riddell Expand Longstanding Partnership

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