POP WARNER TO LOOK FOR NEW RESULTS IN THE WORLD OF MERCHANDISING AND SPONSORSHIP
The Results Group has partnered with Pop Warner to assist the iconic 75 year old brand with launching a line of Merchandise at National Retailers through a combination of product licensing, mass and specialty retail promotional programs and national sponsorships.
November 2, 2004
LOS ANGELES, CA , November 10, 2004 . The Results Group LLC, a leading entertainment brand management firm, announced today a worldwide representation agreement with Pop Warner Little Scholars, Inc., the world's largest non-profit organization that provides youth football and cheer & dance programs for participants in 42 states and several countries around the world. The Results Group will seek to leverage the intrinsic equity and penetration that Pop Warner has with families through the creation of Pop Warner apparel brand and accessories, as well as innovative extensions of the brand into electronics, gifts and collectibles, home accessories and furnishings, and potential film and television-based initiatives. The Results Group will also focus on delivering national sponsors to the 75 year old organization that has programs in over 12,000 communities across the United States.
“We are very excited to have The Results Group represent Pop Warner. Since its inception, Pop Warner has not only encouraged participation in youth sports, but through the dedication of its 38,000+ volunteers, has concurrently sought to inspire the ideals of sportsmanship, scholarship and physical fitness and teach fundamental values, skills and knowledge that young people will use throughout their lives. This great tradition continues today and these efforts can help Pop Warner grow to further benefit our youth and communities internationally,” stated Mary FitzGerald, Chief Operating Officer of Pop Warner Little Scholars, Inc.
“It is going to be a pleasure to work with this organization that has reached into so many households across the country. From a merchandising perspective, we intend on working both on a football as well as a cheerleading and dance line. It is a rare brand that has the ability to hit both the boys and girls demographics at the same time. From a sponsorship perspective, I think brands will be amazed at the reach of this organization among 5-16 year old children as well as their parents, many of whom serve as volunteers,” explains Ray Doustdar, President of The Results Group LLC.
About Pop Warner Little Scholars Inc.
Pop Warner Little Scholars, Inc. (PWLS) is a non-profit organization that provides youth football and cheer & dance programs for participants in 42 states and several countries around the world. Consisting of approximately 360,000 young people ranging from ages 5 to 16 years old, PWLS is the largest youth football, cheer and dance program in the United States.
Pop Warner was founded in 1929, and continues to grow and serves as the only youth football , cheerleading & dance organization that requires its participants to maintain academic standards in order to participate. Pop Warner's commitment to academics is what separates the program from other youth sports around the world. As the only national youth sports organization that requires scholastic aptitude to participate, Pop Warner is committed to developing America 's young people on the field and off. Each year Pop Warner continues to expand its efforts in team and activity participation, as well as visibility and outreach in the community.
About The Results Group LLC
Headquartered in Los Angeles, The Results Group LLC is a premiere entertainment brand management firm, representing artist, athlete, and entertainment property in the areas of brand management, licensing, merchandising, commercial sponsorships and endorsements, and event packaging. TRG's services provide artists and entertainment properties with tremendous brand building and brand extension opportunities, in addition to lucrative sources of long-term, ancillary income.
