Date: February 12, 2009
Courtesy of USA Football

Kellogg’s Frosted Flakes® believes that every kid should have a place to be active and play hard so they can be their very best. Thank you for your constant support for this mission and for the work that you do in your own organizations to help kids stay active and healthy.

As communities everywhere face difficult financial decisions, many are finding themselves without the funds to maintain their local playing fields. As part of a year-long commitment to give kids better places to play, the Kellogg’s Frosted FlakesTM Earn Your StripesTM program will select and renovate 50 local sports fields across the U.S. in 2009. NOMINATE YOUR FIELD BY PLANTING A SEED

Kellogg kicked off the field renovation initiative by making over the Lincoln Gardens Park field in Tampa the week of Super Bowl XLIII and launched a national call-to-action for the program by airing an advertisement during the big game. To learn more or help us help kids earn their stripes, log on to www.frostedflakes.com to nominate a field for renovation in your own community.

Thank you again for your support of the Earn Your StripesTM program and for helping us spread the word about how we can all make a difference in communities across the country.