ORLANDO, FL (December 10, 2007) – Pop Warner Little Scholars, Inc., the world’s largest non-profit youth football and cheerleading organization, and Jostens, Inc., a leader in recognizing achievement, building affiliations and preserving memories, announced on Saturday, an exclusive relationship that designates Jostens as the Official Jewelry Provider of Pop Warner and the Official Memory Products & Celebration Provider of Pop Warner. 

(Watch the Announcement at this year's Super Bowl)

Pop Warner and Jostens will work together to create unique and exclusive co-branded promotional programs, drawing on the capabilities of Pop Warner and Jostens, which will be extended to the more than 400,000 participants and the 1 million active fans, volunteers and parents involved in Pop Warner.  The relationship was announced at the Pop Warner 51st Super Bowl and National Cheer and Dance Championships, where more than 10,000 kids from across the country competed in the weeklong tournament in hopes of being crowned a National Champion in football, cheer and dance at Disney’s Wide World of Sports Complex.

“We are excited to have established a relationship with a great brand like Jostens.  The timing and relationship couldn’t be more perfect as the nation’s top 64 youth football programs and 350 cheer and dance squads were competing for a Pop Warner National Championship,” said Jon Butler, Executive Director of Pop Warner. “It’s great knowing that Jostens, the manufacturer of 27 of the last 41 NFL Super Bowl rings, will be making our Super Bowl Championship rings and products that will help our participants remember their experiences for a lifetime.”

Jostens unveiled its Pop Warner Collection of jewelry that includes men’s and ladies’ rings, as well as other Pop Warner rings, signature necklaces/dogtags and bracelets designed for football, cheer and dance sports.  As part of the new relationship, Jostens will create and sell Official Pop Warner branded MemoryBooks in celebration of the Pop Warner Super Bowl and National Cheer and Dance Championships. The books will be marketed under Jostens’ new OurHubbub™ MemoryBooks brand. The offering also extends to all Pop Warner regional and local competitions and affiliated programs. Jostens also receives signage at all Pop Warner events and venues including the Pop Warner Super Bowl and Pop Warner National Cheer and Dance Championships and other sponsor related elements.

“It’s an honor to announce this relationship, as Pop Warner Little Scholars and Jostens share a strong tradition of serving youth,” said Kim Noonan, Director, Emerging Markets, Jostens. “We are thrilled to help Pop Warner participants, parents and fans create unique keepsakes and tell memorable stories that will be shared for years to come.”

Jostens joins a distinguished list of other Pop Warner partners including the NFL, NFLPA, AFL, AIG, Disney, Donruss, ESPN, Spalding and Russell Athletic.

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people inspire achievement and preserve memories. The company’s products include school yearbooks and memory books, OurHubbub™ brand MemoryBooks, scholastic products such as class rings and graduation products, and products for athletic champions and their fans.  Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational publishing market segments. For more information, please see www.jostens.com and www.ourhubbub.com.