Date: January 19, 2010

WHEN:
Saturday, February 6, 2010 (9 a.m. – 1 p.m.)

WHERE:
Hallandale High School - 720 NW 9th Ave. - Hallandale, FL
*Located within 5 miles from Dolphin Stadium right off I-95 & AIA

The 2010 Pop Warner Adrenalyn Bowl presented by Panini - the game before the game - will take place on Saturday, February 6 at Hallandale High School in Miami, Florida - just 24 hours prior to the kickoff of Super Bowl XLIV between the Indianapolis Colts and New Orleans Saints.

This year's festivities will kick off at 9 a.m., with the Celebrity Coached Adrenalyn Bowl starting at 11 a.m. Admission is free but donations are greatly encouraged. Greater Miami Pop Warner will be donating all proceeds from the event to the American Red Cross Haitian Relief Efforts.  The event is designed to give Pop Warner participants in South Florida the opportunity to be a part of Super Bowl week festivities.

The Pop Warner Adrenalyn Bowl is an exhibition of Pop Warner football team featuring NFL Players serving as Pop Warner Coaches, as well as appearances by other special guests and VIP's.

Helping with this year's event will be Heisman Trophy winner Tim Tebow, heralded singer, songwriter & producer Brian McKnight, Tampa Bay Buccaneers Pro-Bowl guard Davin Joseph and NFL Pro-Bowler DeAngelo Williams. (Read More about this year's Coaches)

This year's event, the third annual, will feature two exhibition games featuring Greater Miami Pop Warner teams. In game 1, the Palmetto Raiders will take on the Little River Saints in the Mitey Mite Division (ages 7-9). Immediately following that game will be the Palmetto Raiders and the Florida City Razorbacks Pee Wee teams (ages 9-11).

The 2010 Pop Warner Adrenalyn Bowl will also honor the three Greater Miami Pop Warner 2009 National Super Bowl Champions: the Richmond Giants (Division I Midget Champion), Greater Goulds Rams (Division II Midget Champion) and the Liberty City Warriors (Division I Jr. Pee Wee Champion), as well as the 2009 Division II Jr. Midget Champion Port St. Lucie Gold Pirates from the Treasure Coast Conference for their phenomenal 2009 seasons.

Several Pop Warner sponsors and supporters will also be on hand for this year's event, including the event sponor Panini Collectibles, Russell Athletic, BRAX Spirit Cups, Greater Miami Pop Warner, and representatives from the Tampa Bay Buccaneers.

The event is designed to give Pop Warner participants in the Super Bowl Host city the opportunity to be a part of Super Bowl week festivities. The event is sponsored by Panini, the official trading card sponsor of Pop Warner and the NBA, and an official NFL licensee.   Panini is launching a brand new product, Adrenalyn, an interactive trading card game that will launch first in the NBA, with plans to launch in other sports including football.

The Pop Warner Adrenalyn Bowl and the Super Bowl will serve as a preview to the launch of Adrenalyn which will be unveiled the following week at the NBA All-Star game, but serves as an opportunity to provide advance promotion and engage kids in the Southern Florida market.  The Adrenalyn Bowl follows the Donruss Pop Warner Classic and serves as a fundraiser for the local Pop Warner program, Greater Miami Pop Warner and helps to strengthen community ties.

Following this year's event, stay tuned to www.popwarner.com and www.paniniamerica.net for complete coverage of this year's event, including photos, videos and interviews from the game.

ADMISSSION:
Admission to the event is free, however, donations are encouraged. The Greater Miami Pop Warner League has decided to make a special donation to assist with the efforts in Haiti with funds raised from their participation in the Pop Warner Adrenalyn Bowl.

ADDITIONAL INFORMATION:
The event will also include an NFL Player autograph session for Pop Warner participants.  Concessions and merchandise sales will be available. Information on participating NFL Players can be found here.

You can also purchase a DVD of the event from SEVideo here: Purchase the 2010 Adrenalyn Bowl DVD