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Pop Warner & Russell Announce Exclusive, Multi-Year Partnership

Langhorne, PA - Pop Warner Little Scholars, Inc., the world's largest non-profit youth football and cheerleading organization, and Russell, a leading supplier of team uniforms for a wide variety of sports, announced today an exclusive five year partnership agreement from 2008-2012. Russell also retains the option to extend the agreement through 2013.  

The terms of the partnership grant Russell "Official" status across a number of its core businesses:

  • Russell®/Russell Athletic® brands will be named the Official Uniform Provider and Official Headwear and Coaches' Apparel Provider of Pop Warner
  • Spalding® brand will continue as the Official Football of Pop Warner
  • Bike® brand will continue as the Official Protective Football Equipment Provider of Pop Warner

Russell will also have the exclusive, worldwide right to market and sell products bearing the Pop Warner logo or marks in all channels of distribution, including retail, online, catalog, and institutional channels of distribution.  In addition, Russell will plan to develop a Pop Warner branded apparel line for Pop Warner Cheer and Dance participants by the end of 2009. 

Russell will also be expanding the breadth of its current football grant donations to benefit more Pop Warner programs and is substantially increasing its commitment to the Pop Warner Scholarship Program. Pop Warner and Russell will work together to create unique and exclusive co-branded promotional programs to drive interest and participation in Pop Warner including activation surrounding Russell's sponsorship of the Arena Football League.  

"As an organization responsible for the safety and welfare of 400,000 youth participants, Pop Warner is excited to align with a brand committed to quality, excellence and safety," said Jon Butler, Executive Director of Pop Warner.  "Russell has proven to be an outstanding partner for organizations like Little League and we are confident that expanding our partnership with Russell will provide greater value to our members."

"We are proud to align the Russell Athletic, Spalding and Bike brands to support Pop Warner; the premier youth football and cheerleading organization.  Together, we plan to provide Pop Warner participants, parents and coaches the best and safest products available," said Gary Barfield, Executive Vice President of Russell.

Russell is among a distinguished list of Pop Warner partners including the NFL, NFLPA, AFL, AIG, Disney, Donruss, Jostens, Active.com and ESPN. 

ABOUT RUSSELL ATHLETIC:
Russell Athletic is a subsidiary of Fruit of the Loom, Inc., a Berkshire Hathaway Company, with principle offices and manufacturing locations in Atlanta, Georgia and Alexander City, Alabama.  For more than 100 years, Russell Athletic has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of team uniforms at the high school, college, and professional level.  Russell Athletic active wear and college licensed products are broadly distributed and marketed through department stores, sports specialty stores, retail chains, and college bookstores.  For more information, log onto www.russellathletic.com